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No one's radio show is perfect from the get-go. It can take years of experience to develop your broadcast craft to the point that you can deliver a great show every day. During this time, it's a great idea to look to some of the best radio shows and podcasts in the world for inspiration.
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Determine the times your customers listen to the radio. For example, if your business is farm-related, the best time to run a commercial is during the morning farm report. Drive-time slots are the most expensive and popular on radio. Drive time is the period when workers travel to or from work: 6 a.m. to 10 a.m. and 3 p.m. to 7 p.m.
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Broadcast programming is the practice of organizing and/or ordering (scheduling) of broadcast media shows (Internet, television, radio, etc.) in a daily, weekly, monthly, quarterly or season-long schedule.